Four years ago, Beijing marathon registration It took five months, the public reacted coolly, after the Beijing Olympic Games period, the sports fields and the corresponding derivatives industry chain is in a confused being around. But who would have thought, now all over the country and marathon runners such activities have sprung up, the Chinese Athletics official statistics subject to approval of the running events throughout the year as many as 51, the local enthusiastic response, people jogging enthusiasm, tournament registration comparable to chase a ticket is hard spring. Many sponsors from sharp smell business opportunities, government-run enterprises, private enterprises, foreign flocked to do their best, obviously for this piece of freshly baked cake soon, everybody wants a piece. Running in the professional field steeped years of Asics (ASICS) brands have maintained a clear head, though fragrant cake, but Asics (ASICS) have their own way of eating. On the surface, Asics (ASICS) running sponsorship in the field, not only embodies an investment of public welfare and social responsibility, while also helping the development and progress of urban areas, and ultimately get the exposure and brand promotion and consumer The face communication. But more deep-seated aspirations that Asics (ASICS) wishes to unique corporate culture and marketing tools, lead pass running domain concepts, and then make the brand popular. “There’s a lot of fish, but we do not all of a sudden the water ……” Asics (ASICS) China Marketing Director said very image. Market molding matures in 2010 after running exercise gradually began to rise, more mature after entering in 2014, not only has Asics (ASICS) running such brands, more fashion brands to include other areas, cars, drinks into jogging market, making the competition heating up. Li Jingjiang believes that China market gradually heating up and running market has accumulated these past few years, we entered a mature development stage of remarkable grace. Running has become a high-profile topic of social media, the masses hot, as a strong grounding gas marketing assets being chased by various brands. When cold always high fashion circles also began to focus on this area, running has evolved from a simple, basic movements become a life, an attitude, a desirable form of social networking. This change prompted an avalanche of various types of running activities, many foreign brands have begun to run activities stationed in China, this kind of set of sports and entertainment activities to promote the enthusiasm of ordinary people more involved in the running movement. “This year, with the Olympics, World Expo, the Asian Games and other competitions pageant held in China, China’s overall economy has reached a point where a relatively stable development and social progress of the city, making people’s mentality has not only stay in the substance chase, but to return to a life of their own health chase. Running is a relatively self thing, are susceptible to stimulate surrounding, but also to promote people to challenge themselves, so slowly, we found the surrounding Running has become a hot trend. “Li Jingjiang explain why China is so hot runners appear. Despite the high degree of public participation, local governments run game active sponsors willing to throwing money at marketing, but the Chinese market is gradually forming and running mature occasion, there were some different phenomena and trends. Li Jingjiang told Sohu Sports, and Europe, Japan and South Korea have a very stable market model, the Chinese market issues related to the running of social, cultural, sports management and economic development very much, and abroad, the Chinese market has a significant “localism”, the current situation can not be said with Chinese characteristics is necessarily backward, but runners need Chinese people to look rationally and systematically combing.
Thus, ASICS (Asics) Brand designed for winter running apparel products to create still is to force, A77 A77 windproof jacket windproof jacket is ASICS (Asics) brand sales in the last two years of a single well product, its classic design type, win a lot of consumers. Its design was inspired by triathlon, then fight part jacket predecessor “diamond pattern” With Emboss processing performance at different material sense. Tim left chest zippered pocket to pay, casual fashion. PRO-FIT technology, corresponding to various arm movements designed plate, pull phenomenon inhibits the movement of clothes, so that the burden on the body is reduced. Tim left chest zippered pocket to pay, in motion can carry music players and cell phones, storage role. Underarm deodorant bar loaded. Running warm windproof jacket designed with camouflage-type pattern and style designed for Back Warm running sports development, taking into account the heat while running the body will sweat, coat using mesh fabric, easy to sweat discharge. Camouflage pattern design is very eye-catching. Hat foldable into the collar housing, the rear three-color flag of the label, very casual sense. Color side is the ASICS (Asics) 33 series shoes connections, you can easily mix the two. Left side pocket designed to facilitate storage MP3, mobile phones and other belongings. Warm knit trousers with the same Back Warm Technology. Its use in the running series is different: Back Warm mounted on daily training with warm clothing line more often and fluff flannel then fight. The pants also use more Back Warm function. Fluff flannel thicker thigh at the design, to the danger of a trace of warmth in autumn and winter. Appearance, increasing the Asics Tiger Claw pattern, highlighting the professional sense and brand awareness. A77 down coat Emboss processing, unique details of the design, then fight some clothing in using diamond pattern design, look concavity, layered, adding fashion casual feel. Zipper style, easy to wear off, the fabric has a good feel, lining comfortable warmth, style simple fashion. 100% polyester fabric, lining is 100% polyester fiber filler is gray duck, cashmere up to 70%, in addition to the use of comfortable fabrics make this jacket, light and comfortable, equipped with windproof, waterproof technology, the insulation effect Well, let the wearer warm body in the winter, enjoy a relaxing walk outdoors, sports. (Global Network shoes sunny editor)
As to improve considerations recognizable, ASICS (Asics) product did not strive, whether GEL-NIMBUS 15 LITE-SHOW upper and midsole equipped luminous materials or GEL-NOOSA TRI 8 phosphorescent material vamp, have Shoes can effectively enhance recognizable at night to enhance the safety factor of the wearer night run. At the same time, reflective and luminous effect also greatly increased the shoes of fashion, so that they are no longer active in the arena of pure sports equipment, daily life is also easy to match the shoes. Talk so much winter shoes selected precautions, then eyeing winter running apparel choices to the author in recent years to talk about winter running through choice of clothing points to note. First, the jacket should not be too personal, such as Nike Pro Combat categories of products, while having a certain compression, but because too close, it will lead to the sweat can not be discharged, silt knot in the back, face cold easily cause colds. Second, the coat should have in addition to warm, the air permeability is also very important, the reason above, it is similar to the Nike ALLOVER FLASH, Nike ELEMENT SHIELD MAX, adidas climaworm categories of products are not suitable for wearing while running. Third, compression pants to have good compression, a good compression pants can effectively reduce injuries.
Since the moment of birth twenty-one years ago, GEL-KAYANO series has been standing in the forefront of technological development zone ASICS. Updated each generation change, designed to improve performance, increase comfort, so step by step evolution, and finally today the achievements of one of the most advanced technology ASICS running shoes: GEL-KAYANO 21. GEL-KAYANO 21 designed for mild to moderate pronation foot type transition involved, using the latest technology ASICS FluiRide and FluidFit sight upgrading. In addition to the latest technology updates, GEL-KAYANO series since 1993 has been introduced also growing, many of which come out will be subject to a runner’s favor in the GEL-KAYANO 21 can be seen in their shadow. GEL-KAYANO 21 innovative technologies, including the rearfoot and forefoot GEL cushioning system for lifting high gait efficiency, has become synonymous with the impact of the full-length guide series guidance system (IGS), as well as dynamic dual-density anti-DYNAMIC DUOMAX tilt in the end devices, are developed in the past twenty years, and still in use. This is ASICS own technology for a consistent, keep the faith of another example. The most significant change in the new market of GEL-KAYANO 21 is derived from the key midsole material, New FluiRide in the end than in the past to reduce the 15% of the weight, rather than weight reduction, the elasticity is surprisingly increased by 20 %. At the same time with an antibacterial insole ComforDry X-40, up to 40% of the elasticity and durability of the insole than ever. FluidFit can use a high-tech multi-directional stretch mesh, combined with other stretchable material together to create like a glove-like fit feeling.
In recent years, “sports fashion” is a growing trend, fashion sports brand did not dare to move closer to the professional started Asics running shoes are no exception! Asics (ASICS) Nishiura Kenji, general manager of Taiwan pointed out that the new brand Asics ASICS Tiger lock the 20-30-year-old younger to sport a distinctive new design elements add to the sights of everyday life outfit market pie! Nishiura Kenji said that at present only a small number of Taiwan to introduce some of the goods ASICS Tiger test the water temperature, according to He observed, the sports brand has penetrated the daily lives of consumers in Taiwan, even if not wearing running shoes work accident, so next year will continue to import more new ASICS Tiger. Asics ASICS Tiger is the first of its three brands, simultaneous global launch in 2015, with the original Japanese sports science and technology as the foundation, exterior design major engraved ASICS 80 ~ 90 years of classic shoes, then add American street fashion elements, stressing that ” ports Lifestyle “brand spirit. To break into the fashion market, ASICS Tiger playing a joint offensive marketing strategy. Since January this year, the month in collaboration with the world-renowned tide shop or Tide brand, offering a limited joint shoes; excluding Japan sneakers leader Mita Sneakers, Germany trend shoe shop AFEW, Boston Shoppes Concepts, British shoe boutiques FOOT PATROL, Switzerland Shoppes Titolo French fashion department store Colette and the like. Recently Taiwan tide shop Invicible also approached the Asics, and have launched joint shoes ASICS Tiger. With the movement does not fall atmosphere, this wave of cross-border sports and fashion craze, is expected to continue spread! Reporter learned from the Shanghai Municipal Government Information Office, the Shanghai Quality and Technical Supervision recently on the city and sneakers produced product quality sales were a special supervision. The total sample of 45 batches of the product, the test, TOP ONE and Asics two batches of products related to folding properties, wear resistance and other projects failed. Se Shi re-planning of the group structure. The Japanese sporting goods company plans to establish an optimized architecture to meet the challenges of globalization groups. This first need to Japanese business restructuring. The company’s management announced that it would therefore be responsible for sales operations in Japan region Asics branch sales and Ruyaseshi Japanese companies. Group also said this summer will introduce a voluntary resignation program, involving 350 employees. By the end of 2014, the Group had 7,484 employees worldwide. Therefore this change is extremely important, it is also one of the elements Motoi Oyama, president launched the 2015 annual growth plan aimed at advancing the Group’s global market. In the last year the group has been strengthening retail distribution in France and other countries set up shop. It also began to globalize unify multiple positions. Production control is centralized, the majority of teams are grouped together under the Hong Kong company’s Asics. Group while also established a logistics center in Germany. The plan can be described as ambitious. Group’s medium-term objective is expected by the end of 2015 a turnover of 400 billion yen. The last fiscal year its turnover is 354 billion yen, which the Japanese market reached 826 billion yen. But in Japan’s Asics profit it recorded a loss of 714 million yen.
The new structure will help the company to optimize the profitability of the Japanese market, while promoting further smooth international operations. Japan will host the Olympic Games in 2020 in Tokyo. Asics certainly hope to better take advantage of this global sports event.
Nike is the reason why people dislike, because too much emphasis in the running community boasted, rely on strong marketing to operate a number of shoes, accounting for a considerable part of the market entry beginning runners. If the entry consumers have been in a “Getting Started” phase, it may also continue to choose nike product, once their own level slightly improved, it is easy to cast aside even from this brand. In ASICS running shoes, for example, the product line is very clear. Supporting series of moderate earthquakes series as well as full control series, corresponding to different types of arch. Top with the second top series, corresponding to different types of weight. The width of the shoe from 2A to 4E, enough to accommodate a variety of foot fat legs thin. The game also has a variety of professional shoes, Tetsuzo more famous marathon shoes tiger shoes and go. But even jogging 5 kilometers within 10 kilometers of the people itself is very thin, the difference between the impact of running shoes is not so obvious. If you are a regular long-distance, in itself is a major weight, then NIKE very obvious disadvantages, which is precisely the professional running shoes should have. Guidance Line ?: can effectively guide the heel to the toe position, providing a smooth and comfortable running journey, while also reducing energy consumption and delay fatigue. Trusstic System ?: I generally referred to as the bridge. It is generally used resin superimposed on the foot area, to enhance the strength and toughness, improve stability. The first bridge is a plastic sheet (my NIMBUS 7 is the case) relatively thick, the bridge is now a lot thinner than before, completely covered by the previous form into a strip, I feel this strip material and MIZUNO the WAVE sheet material closer. Space Trusstic System ?: in the air bridge. This technique than in bridge technology updates, this technology is more like MIZUNO the WAVE technology, but for some, but not arch heel portion. AHAR: outsole technology, the first to be called AHAR, and later with the evolutionary AHAR +, now all collectively AHAR, and it is intended to achieve maximum wear soles. MIZUNO personal feeling AHAR technology than the X10 and New Balance are N-durance should wear. ? DURASPONGE OUTSOLE: This technique is a former palm of AHAR rubber. DUOMAX SUPPORT SYSTEM:? Anti-tilt device, double density sole, stable system for only running shoes and running shoes support system. IGS Impact Guidance System: patented cushion shock-absorbing system, which is referred to a technical package. I humbly believe ASICS running shoes to buy at least have to buy running shoes IGS logo, which is a series of technical integrated use of signs. SOLYTE: Slow epicenter base material, 30% lighter than the old spEVA, lightweight than the standard 50% EVA.
The new partnership will begin on January 1, 2016 and ending on December 31, 2020, during the cooperation Asics athletes and officials will provide sportswear, however, the specific amount of the contract has not yet been confided. FIVB constantly looking for new ways to modernize volleyball, to ensure that it remains at the forefront of cutting-edge technology, ASICS will also create a new line of unity, which will help consolidate the FIVB as the world’s most position with innovative and dynamic motion of one. FIVB main 席巴西格拉萨 he said: “I am very pleased with the global ASICS volleyball family into a new partnership, so we look forward to an exciting future together five years, we can help improve volleyball reputation around the world and. visibility, because we goal is to achieve the vision of becoming the world’s number one home entertainment sport. “ASICS Corporation is a global manufacturer of sporting goods, including performance athletic footwear, apparel and accessories. The company was founded in 1949 by the Onitsuka hi Hachiro. From the Latin “Arnie Martha in CORPORE Sano”, meaning “a sound mind in a sound body” inspired, his vision is to promote the health of young people through sport, doing real sports performance brand ASICS today still continue to in this philosophy. ASICS, president and CEO of the well say to the mountains: “ASICS is very pleased to support the FIVB and became the official supporters we want our new unified style will help spread volleyball and beach volleyball, and create a new one. image.
New Balance to pay the price is not low. According to sources, the cost will be paid by New Balance agreement substantially more than $ 3 million a year before Asics. In addition to the annual marathon, partners NYRR (New York Road Runners) New Balance also required to bear more sports activities throughout the year costs. Asics on naming rights only recently lost to the Los Angeles Marathon SKECHERS, therefore, the original “Asics Los Angeles Marathon” will be renamed “Skechers Perfomanace Los Angeles Marathon.” The Japanese economy in the 1990s into the most glorious period of the US sports market brands, this year the North American and Brazilian markets still get a $ 1 billion in revenue, rose by 15%. But for it, it seems to have been brought to a marathon anything worth choice not. The withdrawal will inevitably reminiscent of last year, stepped down from Piccadilly Circus in the heart of London’s huge billboard Japanese electronics company TDK, which represents how much to leave the status quo is no longer the brilliant Japanese companies. About New Balance passion for marathon recently often see it as a casual sports shoes, such as 574,1300 you might advertise a bit difficult to understand. However, in fact, New Balance has a great piece of product lines in the professional running shoes. But it is also, and Asics, Brooks and the US Saucony (Saucony) and said the world’s four major brands of running shoes. In addition to New York, it is Rome Marathon Rotterdam marathon and 11 km run Falmouth Road Race racing sponsors. In addition, although not an official sponsor, New Balance or take the initiative to participate in the London Marathon and the Boston Marathon to go, such as the Boston Marathon around the bus and buy a billboard advertising, and planning, including “Nobody Runs Like Boston” including marketing activities. In London, New Blance Also during the game to increase their ad spending, and in particular the introduction of the “Let’s Race, London” advertising.